Category Archives: COMPUTER SCIENCE

What M&A Means for Programmatic Marketers (Digital Marketing)

Topic – What M&A Means for Programmatic Marketers (Digital Marketing) Topic From – Digital Marketing In Computer Science Book Name – Big Book Of Digital Marketing 🌸 What M&A Means for Programmatic Marketers (Digital Marketing) Let’s group M&A deals into three scenarios: 1. The land grab or double-down: Two companies in the space combine, or… Read More »

Why Retailers Win with Google Shopping (Digital Marketing)

Topic – Why Retailers Win with Google Shopping (Digital Marketing) Topic From – Digital Marketing In Computer Science Book Name – Big Book Of Digital Marketing Why Retailers Win with Google Shopping (Digital Marketing) So, Why do you think Google Product Listing Ads have been so successful for retailers over the past year? PLAs have… Read More »

The Expense of Discounting (Digital Marketing)

Topic – The Expense of Discounting (Digital Marketing) Topic From – Digital Marketing In Computer Science Book Name – Big Book Of Digital Marketing The Expense of Discounting (Digital Marketing) Sales are down. While it’s tempting to develop promotions with discounts to invigorate online conversions, you need to step back and see what your data… Read More »